The **Hulu Theater at Madison Square Garden** is a renowned live entertainment venue located in New York City’s Madison Square Garden complex. Originally opened in 1968 as the Felt Forum, it has undergone multiple name changes, including the Paramount Theater and WaMu Theater, before adopting the Hulu Theater name in 2018 through a branding partnership between Hulu and The Madison Square Garden Company[4][1]. In 2023, the theater reverted to its original name, The Theater at Madison Square Garden, but Hulu’s legacy branding remains significant in its recent history[4].
With a flexible seating capacity ranging from 2,000 to 5,600, the venue is designed to host a wide array of events, including concerts, comedy shows, sports events, theatrical performances, and award ceremonies[4][3]. Its intimate size compared to the larger MSG arena allows for a closer connection between performers and the audience, making it a premier destination for high-profile events. The theater has hosted top-tier artists like John Legend, Elton John, and Tyler, the Creator, as well as major cultural moments such as the NBA Draft, boxing bouts, and televised shows like "Wheel of Fortune" and "America’s Got Talent" auditions[1][2].
The 2018 partnership with Hulu marked a strategic move blending live entertainment with digital streaming innovation. Hulu, a leading U.S. streaming service with more than 17 million subscribers, used the theater as a marquee location for upfront presentations, show launches, and exclusive events, integrating its content and branding into one of the largest media markets in the world[1][2]. This collaboration highlighted the intersection of traditional live entertainment and modern streaming technology, positioning the Hulu Theater as both a physical and digital entertainment hub.
Today, the theater remains a key venue in New York City, known for its central location, state-of-the-art facilities, and accessibility features, continuing its legacy as a versatile and iconic entertainment space within the Madison Square Garde